NFL eyes will be on Buffalo when the Bills host the Green Bay Packers on NBC’s Sunday Night Football national telecast. Bills use the platform to expose a major issue in the region.
For the third annual Fight Against Hunger Week, the Buffalo Bills Foundation partnered with Wegmans to create a week-long initiative to raise awareness about improving access to healthy food for families in Western New York. While this is a basic need, it is difficult for low-income neighborhoods, communities of color, and rural areas.
The Buffalo Bills Foundation has always focused on hunger and health, but the COVID-19 pandemic and the tragic mass shooting at a Tops supermarket in East Buffalo last May convinced them that their focus was aligned with the needs of the community.
To encourage the community to unite around this cause, the Bills visited School 74 in East Buffalo and held their annual community food drive at Highmark Stadium to benefit FeedMore WNY.
But after Huddle for Hunger Week is over, the importance of this initiative will not be lost.
“As we celebrate hunger this week, the Bills Foundation works year-round to improve families’ access to healthy, nutritious food,” said Michelle Roberts, executive director of the Buffalo Bills Foundation. “Through our grantmaking and platform, we support our partners by providing financial assistance and focus on their programs.”
CLICK HERE TO SUPPORT HUNGER WEEK AND PURCHASE 50/50 raffle tickets