This week, monitor manufacturer Philips unveiled a new brand called Evnia, which the company hopes will reestablish its position in the gaming PC accessory market.
Philips is a strong and respected manufacturer of computer monitors, although it doesn’t have a specific gaming brand before. What Philips has come close to is AOC, the Philips brand that makes some of the best gaming monitors out there, but makes monitors for a variety of audiences, not just gamers.
Evnia has been designed from the ground up to be a brand for gamers, but eschews the typical, aggressive gaming style that has dominated the PC gaming space for the past decade. Instead of building a gaming monitor that looks like a Decepticon, the Evnia has a more modern aesthetic, mainly with white vests, Ambiglow lighting on the back to create an aura lighting effect.
In addition to the range of gaming monitors, there are also Evnia PC gaming headsets, gaming keyboards and gaming mice, as well as a gaming mat. The first Evnia model to go on sale, the Philips Evnia 34M2C7600MV, will feature an ultra-wide QHD panel (3440 x 1440p), HDR 1400 and a 165 Hz refresh rate. It will be available from December, and will be priced at €2,069 (around $2,050 / £1,810 / AU$3,240).
While it’s certainly expensive, this is one of the best deals in the Evnia product stack, and the more affordable monitors are expected to go on sale from mid-January.
Can Philips win conversions with its more approachable design?
It’s no secret that PC gaming has a certain style associated with it, for better or worse. For at least a decade, gaming PCs and gaming laptops in general have come up with how much RGB lighting it has and how much it can look like a stealth bomber or a sports car.
For so long anything is too worn by consumers looking for a change, and it can’t be helped that the aesthetics of the game haven’t changed that much in a long time.
Philips isn’t completely throwing its Evnia brand out the window (it will still have RGB lighting, after all), but it’s offering something new, design-wise, that’s rarely seen in the PC gaming space.
Will it be enough to win over the players? It’s too early to tell, but if there was ever a way to enter the PC gaming space with a new product line, the refreshed design is a great place to start.