The WE.UBS mobile application combines 160 years of UBS wealth management services with the latest technology. It offers clients an innovative, digital service model with proactive financial planning based on big data and the vision of the UBS Chief Investment Office (CIO). It is highly interactive, where customers can complete onboarding in minutes and enjoy a one-stop service. The platform offers local and global investment solutions through a robust screening process, dedicated investor education, as well as 24/7 monitoring based on market changes.
Edmund Koch, President, UBS Asia Pacific “China is leading the world in wealth creation and digital transformation. As the world’s largest wealth manager, our goal is to be the leading global wealth manager and the #1 digital wealth advisor for our target clients in China. “
UBS FS was founded in Shenzhen, the main engine behind the Greater Bay Area (GBA), one of the fastest growing regions in China. With a population of more than 86 million and a GDP of 12.6 trillion yuan (US$1.9 trillion), GBA is supported by favorable policies, greater connectivity and population growth.1. Chinese wealthy people will exceed 56 million in 20222a significant number of which reside on the GBA. Iqbal Khan, president of global wealth management at UBS “Demand for digitally delivered professional wealth management services is growing exponentially in China. “After launching in Shenzhen, we will focus on customers in GBA before expanding to other cities.”
WE.UBS collaborates with a number of business partners and fund houses to create an ecosystem that helps clients achieve their and their family’s financial goals. “This platform goes beyond a financial institution offering a service or product. Our ecosystem covers the needs of customers in various aspects of their lives with tiered offerings based on the customer’s relationship with us. This is unique in China,” he said Andy Ho, General Manager, UBS FS.
In addition to Andy Ho, guests who presided over today’s launch ceremony were Jie He, director of the Shenzhen Municipal Financial Regulatory Bureau; Jean Philippe Praz, Consul General of Switzerland in Guangzhou; Amy Lo, Partner Head of UBS Wealth Management Asia Pacific, UBS Global Wealth Management; Eugene Qiang, Head of UBS China and Chairman of UBS Securities, as well as business partners.
Sources: 1Guangdong Provincial Government, as of the end of 2021.2 “China Wealth Management: Opportunities and Risks to 2022” (GlobalData), including the super-wealthy with liquid assets between US$50,000-1 million and the high net worth population of more than US$1 million.