Xbox Game Pass growth has slowed on console, but PC subscriptions are growing | Job Binary


With Microsoft looking to acquire Activision Blizzard, there has been much debate about the popularity of Xbox Game Pass and whether or not Microsoft can dominate the market using the service. While Xbox Game Pass is currently profitable, Microsoft has seen the console’s subscription growth slow.

Speaking at The Wall Street Journal’s live tech conference, the head of Microsoft Gaming, Phil Spencer, said that Xbox Game Pass currently makes up about 10% to 15% of Xbox’s revenue. Although the service is profitable at this stage, growth has slowed this year

Spencer isn’t worried about the console’s slowing subscription growth, which most Xbox owners who want Game Pass likely have at this point. Microsoft’s recent studio acquisitions, including the pending acquisition of Activision Blizzard, have been an effort to get more big-name content on Game Pass, which should increase interest in Xbox consoles and expand the customer base for Game sales. Pass subscriptions.

While Game Pass is slowing down a bit for console, Microsoft says it’s seen “tremendous growth” in Game Pass for PC. As VGC points out, Microsoft CEO Satya Nadella recently said on an earnings call that PC Game Pass subscriptions are up 159% year-over-year. Also, Xbox Cloud Gaming has been used by 20 million players at this stage, so other areas of the business are still growing.

KitGuru Says: With so many subscription services competing for our money each month, many people now subscribe to different things in small increments, allowing them to switch between different services when needed without adding extra costs. I wouldn’t be surprised if many who subscribed to Halo Infinite unsubscribe and wait for the next major exclusive, which should be Starfield in 2023.

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